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April 2023 - November 2023
Digital Marketing Executive
CDP360 Technologies
Chennai, Tamil Nadu, India
Developed and executed comprehensive digital marketing strategies aligned with business goals and target audience preferences. Planned, implemented, and optimized digital marketing campaigns across various channels, including social media, email, search engine marketing (SEM), display advertising, and content marketing. Created compelling and engaging content for digital channels, including website copy, blog posts, and social media posts. Managed and maintained social media profiles and pages, overseeing content planning, posting, engagement, and community management while monitoring social media trends to enhance followers, engagement, and brand visibility. Implemented on-page and off-page SEO techniques to improve website visibility and rankings on search engine results pages (SERPs) by conducting keyword research, optimizing meta tags and content, and analyzing SEO performance metrics. Additionally, planned and executed email marketing campaigns to generate leads, drive conversions, and retain customers by developing engaging email content, designing templates, segmenting lists, and analyzing campaign performance.
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November 2019 - December 2022
SEO Analyst
Croyez Immigration
Coimbatore,Tamil nadu, India
I analyzed keyword competitiveness and search trends to prioritize target keywords for optimization. I optimized website content, meta tags (including title tags and meta descriptions), headings, and URLs to improve search engine rankings for target keywords. Ensuring that content was well-structured, readable, and optimized for both users and search engines, I also implemented schema markup and other structured data to enhance search engine visibility and improve rich snippet appearance. Additionally, I identified and fixed technical issues that could impact search engine crawling, indexing, and overall website performance. Conducting website audits, I addressed issues such as broken links, duplicate content, crawl errors, and site speed concerns. I optimized website architecture, XML sitemaps, and robots.txt files to enhance crawlability and indexation. Furthermore, I optimized existing content and created new content to align with user search intent and provide valuable information to target audiences. To strengthen website authority, I identified opportunities for guest blogging, outreach, and partnerships while planning and executing link-building campaigns to acquire high-quality backlinks from relevant and authoritative websites.
November 2019 - December 2022
SEO Analyst